Thousands of Acres, One Week: Scaling Field Coverage in August
Large operations need weekly, region-by-region scouting and clear harvest sequencing to manage August pest pressure.
Read article →News · research · perspective
Articles
Practical intelligence for the people leading California agriculture at scale.
Commentary: Market Fortitude Key Transition Strategies for an Evolving Specialty Crop Economy
Policymakers and lenders should subsidize and structure financing to de-risk orchard and vineyard transitions and preserve farm equity.
Read article →
Turning Farm Data into Better Decisions
Business intelligence dashboards and predictive tools help growers prioritize resources, detect risks early and quantify return on technology investments.
Read article →
AI Is Moving Fast. What Is Your Next Move?
Start small: centralize data, automate one process and assign AI ownership to a small leadership group.
Read article →
California Agriculture at a Crossroads: Building a Farm Enterprise Under Pressure
California farmers must integrate water planning, labor strategies and regulation-driven investments to sustain enterprise viability.
Read article →
The Weight of Legacy
Carrying a family farming legacy forward through tighter margins and tougher seasons takes a quiet emotional toll — here is why that pressure matters and five practical ways to manage it.
Read article →
The Top 5 Things California’s Largest Agricultural Operations Need to Focus on in June and July
Efficiency, water strategy, workforce stability, risk management and harvest preparation are the five mid-summer priorities that separate the operations protecting their margins from the ones losing them.
Read article →
Smarter Water
How soil sensors, plant-based monitoring, AI-driven automation and predictive weather modeling are reshaping irrigation across California agriculture — from FloraPulse's stem-water-potential sensors to Farmblox's farm-automation platform.
Read article →
Scaling Compliance: How Farms Can Stay Ahead of Tougher Regulations
With enforcement on the rise, growers must close gaps between written plans and day-to-day operations.
Read article →
PAGA Pressure Mounts on California Agriculture
Rising labor litigation costs and compliance pressures are forcing California growers to rethink how they manage farm operations.
Read article →
Can Institutional Markets Scale for California Growers?
How ‘farm to corrections’ is creating new opportunities for California growers, and where it could grow next.
Read article →
The Real Crop is Financial Discipline
As production challenges intensify, the operations that win over the next decade won't be the ones producing the most — they'll be the ones making the smartest financial decisions. Publisher Jason Scott breaks down…
Read article →