Industry News
Read the latest news from around the industry
What Makes Farm Technology Useful to Me
By the numbers 45 growersOur work takes us to 45 growers each week across different sites and management programs. a little over a yearI have used it for…
Five Ways to Tell Better Stories in Agriculture
Five ways better storytelling can build trust, strengthen relationships and make your message more memorable If there’s one business lesson I’ve learned over the years, it’s this: the…
Succession Starts Long Before the Signature
Leadership, not legal documents, is what determines whether a farm survives to the next generation California growers spend years planning capital investments, planting decisions, water strategy and market…
Incubator Farm Helps Ag-Tech Gain a Foothold
By the numbers 24 acresThe site features innovation barns where companies can refine machinery with high-end fabrication equipment, office spaces and 24 acres of dedicated commercial fields where…
Can California Agriculture Afford Groundwater Replacement?
As California’s Sustainable Groundwater Management Act reshapes agricultural water use, growers are looking beyond simply replacing lost groundwater Historically, the conversation around California water has centered on scarcity,…
Beyond SGMA: Can Collaboration Secure California Agriculture’s Water Future?
Keeping California’s farms productive will require more than new water supplies. It will require unprecedented collaboration. Geoff Vanden Heuvel has played a leading role in bringing stakeholders together…
Thousands of Acres, One Week: Scaling Field Coverage in August
By the numbers 45 yearsI’ve spent 45 years in the field, and in my experience, the fundamentals don’t change with scale. a thousand acresIf you’ve got a thousand…
Commentary: Market Fortitude Key Transition Strategies for an Evolving Specialty Crop Economy
By the numbers fourth consecutive yearThe almond industry faces its fourth consecutive year of acreage reduction as well. five- to 10-year establishment periodIt is expensive to remove a…
Turning Farm Data into Better Decisions
By the numbers 500 acresCan another 500 acres be added without hiring more people? 20 years ago“20 years ago, most farm decisions were made with experience, paper records…
AI Is Moving Fast. What Is Your Next Move?
How large-scale growers can begin putting AI and automation to work without overhauling the entire operation Large-scale agriculture has always rewarded people who see change coming and move…
BIOTROP Appoints Andre Cerignoni as General Manager of North America, strengthening BioWorks and BIOTROP’s unique market strategies Under One Platform
Trio of Cerignoni, Chris Rose, and Matheus Gueratto to lead ambitious push toward $260M+ in North America by 2034 USA — August 2026 — BIOTROP, the microbiological solutions…
Can Institutional Markets Scale for California Growers?
California’s ‘farm to corrections’ program now reaches 29 prisons and moves about a million pounds of local produce a quarter — but can it scale to the volume larger growers need?
Smarter Water
As drought cycles intensify and groundwater rules tighten, California growers are turning to soil sensors, plant-based monitoring and AI-driven automation to get more crop per drop.
Global Conflict Sends Fertilizer Shockwaves Through California Agriculture
Escalating Middle East tensions and disruptions at the Strait of Hormuz are pushing fertilizer prices higher and tightening supply, forcing California growers to rethink procurement and sharpen nutrient management.
PAGA Pressure Mounts on California Agriculture
PAGA claims have become one of the most expensive legal threats facing California agriculture, where even clerical payroll errors can multiply into six-figure penalties across an entire seasonal workforce.
Treehouse Almonds Backs Biochar Venture to Build Better Soils
Treehouse Almonds and Sitos Group's new Delano facility will turn 26,000 tons of almond shells into customizable biochar — with a 35% vineyard yield boost from a 10-year Monterey Pacific trial behind it.
AI Tools Making a Difference in Orchard Management
How California's growers are deploying vision systems, autonomous vehicles, and aerial AI to boost yields, cut costs, and improve sustainability — from Bloomfield Robotics to Ceres Imaging.
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